RETAIL
SAP Point of View on Retail Industry Transformation
Retailers face new challenges in the way goods are marketed, bought, fulfilled, delivered, and sold in a highly competitive marketplace, but emerging technology innovations are ushering in new opportunities as well. Retailers can leverage technologies, such as cloud, AI, robotics, IoT, and VR/AR, to provide the shopping experiences that delight customers.
Commerce Everywhere
From in-store digital displays to online marketplaces and pop-up stores, today’s omnichannel retail eliminates the lines between channels. To compete and thrive, retailers must provide seamless shopping experiences that exceed customer expectations.
Customer Convenience
Curbside pickup, “buy online pick up in store” (BOPIS), “scan and go,” and “just walk out” options are here to stay, allowing customers to shop and collect goods conveniently. Micro fulfillment centers and partnerships with last-mile companies, such as Uber and Lyft, offer additional customer-pleasing options - all made possible through smart technologies.
Marketing Personalization
Understanding changing trends and unique customer preferences is key to the success of every retail business. Powerful retail analytics can shed light on customers’ current and future needs, helping retailers shape their offerings. Personalized marketing and experiences – based on consent and trust – build customer loyalty and, ultimately, profitability.
Sustainable Shopping
Today’s consumers want to purchase from companies that demonstrate sustainable business behavior. Fortunately, sustainable business is good business and circular economy principles and zero waste through better planning can make a real difference to the bottom line. Advanced technologies are essential to provide the transparency that is required.
Industry White Papers
The Intelligent Enterprise for the Retail Industry - L0 Presentation
Develop the Business Case for Transformation
Measure, monitor, and optimize value across your business
Create a business case by Process (Supply chain, finance, HR etc.) or by Product (S/4HANA, SuccessFactors, Ariba etc.) - leveraging 200+ Value Drivers (VD) to choose from; automatic estimation of high level VD benefits
Search for existing business cases in retail
(requires VPN)
End-To-End Industry Capabilities
Sustainability in the Retail Industry
RISE - Intelligent Retail Enterprise
Omnichannel POS
Seamless Order Management for Retail
Sustainability in the Retail Industry
The retail business is all about margins, and retailers have the need to be profitable as well as sustainable. Sustainability is a mandate in Retail. Yes, we are talking about KPIs, regulations and reporting, but it is also about waste reduction, financial aspects and new revenue streams by consumer retention.
Retail & RISE - Journey towards an Intelligent Retail Enterprise
RISE with SAP helps Retailers overcome siloed operations and outdated systems, driving them towards an Intelligent Enterprise. They can take their core processes to the next level with new capabilities and embedded intelligence. They can connect their digital and physical channels with seamless end-to-end processes and lawless consumer experiences.
Retail - Superior Store Experience Through Any Channel
Retailers are looking for a seamless omni-commerce experience that connects the physical store to all customer channels. Support E2E processes that surround POS with granular customer, product, and business information and seamless commerce capabilities. Additionally, retailers want to expand into new markets globally.
Seamless Order Management for Retail
Many retailers struggle to organize fulfillment across channels and are
overwhelmed by returns, resulting in excess inventory, increased cost,
and frustrated shoppers. Shoppers expect seamless omnichannel
shopping, instant low-cost shipping with free and convenient returns, all
the time.
Convince Me
+
- Industry Cloud SAP Order Management Foundation (offline demo)
- Industry Cloud - SAP Intelligent Returns Management (offline demo)
- Industry Cloud - SAP Order Management for Sourcing & Availability (offline demo)
- Industry Cloud - SAP Omnichannel Sales Transfer and Audit (offline demo)
- Global Microsite Template for Fashion
- Retail Demo Guide
- Discovery Center Missions
Solution Differentiation
SAP's differentiated values and capabilities give us a competitive edge over our rivals. Our comprehensive suite of solutions cater to diverse business functions and industries, providing a holistic approach to managing operations. SAP's industry expertise allows for the development of tailored solutions, addressing unique sector-specific requirements. The scalability, flexibility, and integration capabilities of SAP's software enables ENTER CUSTOMER NAME to adapt to changing needs and seamlessly integrate with existing systems - promoting sustainability, efficiency and maximizing ROI.
RISE
SAP RISE for Retail and Your Journey to the Cloud
Omnichannel POS
Deliver a Superior Omnichannel Store Experience
Overview
SAP Solutions
- Omnichannel POS Cloud
Demos and Showcases
Explore Your Way
SAP Experience Center New York City – Retail & S.FASHION
Explore The Intelligent Enterprise Experience along the LoBs in combination with S.FASHION - The Intelligent Store at the SAP Experience Center New York located in the Hudson Yards Building as 3D rendering. Get remote space impressions as well as content, showcase and use case information in detail.
SAP Experience Center Walldorf Germany - Inspire Area 3D Model
Explore The Intelligent Enterprise Experience along the LoBs in combination with the S.MART - The Intelligent Store at the SAP Experience Center Walldorf "Inspire Area" located in Building WDF49 as 3D rendering. Get remote space impressions as well as content, showcase and use case information in detail.
Showcases at Sapphire 2023
Intro: Consume | F2C at Sapphire 2023
Introduction of 'Consume' of the Farm to Consume Showcase
Introduction of 'Consume' of the Farm to Consume
Farm to Consume Walkthrough with Andre Bechtold - Head of SAP Solution & Innovation Experience
SAP Value Storytelling App
(requires VPN - does not work with Chrome)
SAP Value Stories - Flipbook
Technical Architecture
Type in a description here and link the button below to SharePoint (ALL CONFIDENTIAL FILES SHOULD
BE STORED HERE)
SharePoint Link to Examples
See how our Customers are succeeding with Retail solutions from SAP
Leading the way in food e-commerce
See how carrefour belgium created a consistent and efficient shopping experience with cloud solution from SAP
Meet the team

Vivek Bapat
Global Head of Content Strategy
vivek.bapat@sap.com
+1 610.661.0166

Forbes Marsh
Global Content Hub Lead
forbes.marsh@sap.com
+1 512.410.9048

Achim schneider